Joey Yung collaborates with Emperor Jewellery to launch a new jewelry collection See Me Fly

On March 11, 2025, Emperor Jewelry held a new jewelry series See Me Fly product launch event at the Emperor Jewelry Store on Russell Street in Causeway Bay, Hong Kong. Emperor Entertainment artist Joey Yung, as the spokesperson for the series, personally visited the store to share the design highlights and stories of See Me Fly products. Dr. Yang Shoucheng, Chairman of Emperor Group, and Mr. Leung Ho cheong, CEO of Emperor Watch&Jewelry, were present to support the event.

Emperor Jewelry has always pursued excellence, valued quality, and particularly emphasized the emotional value behind its products. The new series See Me Fly is the first collaboration between Joey and Emperor Jewelry after 6 years. Looking back at their first collaboration on the Heartbeat collection, Joey incorporates every moment of her music and performance journey into her design, allowing everyone to witness her endless efforts and encouraging every friend with dreams. The new series See Me Fly adds Joey's new vision of seeing the world and embracing himself after being tempered, and also pays tribute to the most popular lyrics of the famous song "My Pride": "See me fly, I'm proud to fly up high", inspiring girls to bravely pursue their dreams. The highly iconic oval shaped two ring double buckle element in the product symbolizes a pair of spinning wings, just like Joey, who has been in the industry for many years and is in the midst of a successful career. His pure, confident, self loving, and daring personality traits are fully displayed in front and behind the camera. Joey appears in three completely different styles in the promotional video, releasing himself to the fullest, interpreting the themes of "Pure", "Precious", and "Courage" respectively. The main materials are different from platinum with diamonds or rubies, full gold with enamel, full gold with pearls, and other jewelry, as well as the "Dream" wing necklace with precious signatures. Joey said that his favorite main material at this moment is the "Courage" made of pure gold, and he believes that pure gold jewelry has become very popular in recent years and is very "fashionable". At the press conference, Joey shared her inspiration for her design and urged all girls to focus on "WOMEN" (meaning women in English and representing us in Chinese). She said, "I think the voiceover in the promotional video, 'If you want to love someone, if you want someone to love you, first love yourself,' is a wise saying. You need to appreciate the light you emit and take every step for yourself, and beautiful people and things will follow

Because the boss has not yet indicated.

In addition to introducing the new series, the press conference also arranged an interactive segment for Joey to interact with fans from Hong Kong and many fans who came all the way from mainland China, and drew lots to distribute limited edition concert stickers on site. During the quick question and answer session, Joey's quick wit and funny personality made all the fans burst into laughter. When the host asked whether to choose Nicholas Tse or Kwan Chi bin as the partner for Emperor's new jewelry collection, Joey admitted that it was difficult to choose, but if he really had to choose, he would choose Kwan Chi bin. Knowing that Guan Zhibin collaborated with Wei Shiya on Chinese wedding jewelry a month ago, she also expressed her desire to collaborate with Guan Zhibin on filming because they are closer and making intimate gestures would not be awkward. On the contrary, Tingfeng is an idol with a cool and stylish appearance, and I dare not imagine filming with him. Regarding Ting Feng becoming the first singer in Asia to hold a solo concert at the Qide main venue, Zu'er expressed her genuine financial support for buying tickets and also stated that if she is available for three days, she will be present to support Ting Feng's singing. When asked whether he likes to "show" or go to a fashion show, Joey said he wants both because he is very much looking forward to holding a solo concert there after singing at the Kai Tak Main Stadium. As a singer, it is very satisfying to face so many audiences. Participating in Fashion Week is a combination of work and entertainment, and he enjoys it very much. Because there are many job opportunities this year, there will be many new attempts, and he believes that without the time to travel, it is difficult to fly!

Emperor's Jewelry will be donated between December 21, 2024 and April 30, 2025

Partial revenue from the total sales of See Me Fly series in the Asia Pacific region.

Joey has always been actively concerned about children's development and full of love. In order to thank Joey, Mr. Liang Haochang, CEO of Emperor Watch&Jewelry, donated a cheque to the Joey Yung Charity Foundation on behalf of him, which was received by the founder Joey. Emperor Jewelry will donate a portion of the total sales revenue of the See Me Fly series in the Asia Pacific region from December 21, 2024 to April 30, 2025, to arrange an unforgettable parent-child charity movie viewing event for the beneficiaries of the Joey Yung Charity Foundation's children and parents at the Emperor Theatre. In addition, Emperor Jewelry announced that members of Joey Yung JY6 International Fan Club will enjoy an exclusive See Me Fly discount of up to 20%.

About Emperor Watch and Jewelry

Emperor Watch&Jewelry is renowned for representing world-class watch brands and producing noble, fashionable, and luxurious jewelry. Mr. Yang Cheng founded Cheng'an Ji Watch Company in 1942, which also marked the beginning of the British Empire's watch and jewelry industry. Emperor Watch&Jewelry has always adhered to the spirit of excellence. To this day, this spirit continues, making Emperor's watches and jewelry a guarantee of pursuing excellence and valuing product and service quality.

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